For over a decade, City Wide Produce has been a proud produce wholesaler and distributor based in Surrey, British Columbia. As we’ve expanded to better serve our clients, our commitment to exceptional produce quality and strong, lasting relationships remains at the heart of what we do. This passion for fresh, high-quality produce inspired founders Gopal and Fazleen to start a grocery store in Vancouver, which led to City Wide Produce. Discover more about our ‘roots’ and milestones in the City Wide Produce timeline.

You Grow, We Grow
The Team

Our team at City Wide Produce is made up of people who are passionate about fresh produce and building lasting relationships in the community. We’re focused on quality and care.
Meet The Founders
Meet
Gopal Gupta
Co-Founder and CEO
Gopal has been instrumental in the company’s growth and success since 2010. His responsibilities include team management, sourcing and selling quality produce, and driving City Wide’s expansion throughout Western Canada.


Meet
Fazleen Khan-Gupta
Co-Founder and Operations Director
Fazleen focuses on streamlining operations and systemizing processes at City Wide Produce. Her role ensures continued growth and outstanding service for all our clients.
Meet
Kirk Coolen
Produce Buyer/Procurement
As Lead Buyer at City Wide Produce, Kirk specializes in sourcing and supplying top-quality fresh fruits and vegetables. With a passion for the fast-paced produce industry, he thrives on the challenge of securing the best products for customers while building strong relationships with suppliers and partners.


Meet
Mona Zamani
Sales & Business Development
Bringing nearly a decade of experience in the produce industry, Mona is dedicated to understanding customer needs and delivering seamless service from order to delivery. She finds fulfillment in helping customers make informed choices and is driven by the opportunity to make a meaningful impact in their businesses.
Meet
Raman Singh
Sales Account Manager
Raman has been a Sales Account Manager at City Wide Produce since 2022. He is responsible for implementing strategic sales plans, expanding the company’s customer base, and ensuring a strong presence in the produce market. He thrives on building lasting relationships with clients and enjoys the challenge of finding tailored solutions that meet their unique needs.


Meet
Janet Wang
Office Administrator
Janet has been an essential part of City Wide Produce since 2020. She oversees accounts receivable and payable while ensuring compliance with food safety certifications. With a keen eye for detail and a commitment to quality, she plays a key role in upholding the company’s high standards. Janet values the strong culture at City Wide, where teamwork and a shared commitment to food safety drive success.
The passion for produce began in 2007 when Gopal and Fazleen purchased a small grocery store on Fraser Street in Vancouver. Through hands-on experience, they developed an understanding of the industry and discovered a passion for produce. This was the key factor in validating their desire to continue providing fresh produce to their clients! Gopal’s friendly and warm customer service played a huge part in why City Wide Produce started! After selling their retail store, he continued supplying fresh produce to the food service industry. As word got out, they began expanding into wholesale throughout the Lower Mainland, and City Wide Produce was born! Later that year, they partnered with top North American suppliers and imported their first shipment of produce. As City Wide continued to grow, expanded its warehouse space to accommodate increasing demand. This facility became City Wide’s home for the next 11 years. This will become City Wide’s home for the next 11 years
As the business grew, City Wide started carrying an even wider variety of produce! They built a temperature-monitored cooler to accommodate the importing of wet vegetables and a variety of other fresh produce to better serve their buyers across Western Canada. They also acquired over a dozen new field vegetables for distribution, partnering with finest growers across North America to ensure their produce is top quality, every time. City Wide Produce proudly joined the British Columbia Produce Marketing Association (BCPMA), further solidifying its industry presence. As market experts and trailblazers in the industry, their need to uphold high standards of food safety was a priority for City Wide. They worked diligently and obtained a GFSI (Global Food Safety Initiative) recognized, CanadaGAP Food Safety Certification. This certified training ensures food safety from the farms, through logistics to our customers. Recognized for maintaining a meticulously clean warehouse, customers are confident that produce going out from City Wide Produce is treated with care, safety, and expert handling!
City Wide Produce showcased its expertise on a national stage at the Canadian Produce Marketing Association (CPMA) Convention & Trade Show. The event highlighted City Wide’s strong supplier relationships, market insights, and commitment to helping businesses in Western Canada thrive through customized solutions and reliable service. City Wide Produce continues to grow in client relationships and quality produce. They now have two-temperature-controlled coolers to keep produce fresh, dry storage for root crop and refrigerated trucks for the best transportation of their produce. The City Wide team has grown with members that are deeply committed to providing friendly service and support for clients. We continue to grow with you!
City Wide Produce became an industry leader in sustainability by purchasing the first Compressed Natural Gas (CNG) Tandem 10 Tonne Reefer Truck. This eco-friendly investment aligns with our mission of healthy eating and healthy earth. Taking strides to help reduce emissions and create a healthier breathing environment with each small, yet big contribution. Now giving back to the produce community, Gopal takes the next step into leadership and joins
the BCPMA board of directors. Here he is able to closely work with peers and find ways to
increase engagement, create partnerships, and of course promote Half Your Plate to eat more
fruits and vegetables! Janet was honored to receive this prestigious recognition from WorkBC. As 2nd time exhibitor at the CPMA Trade Show in Vancouver since 2018, Gopal was honoured to be selected as a Panelist for the Health Symposium. Later City Wide Produce was also honoured with the Fresh Health Award to recognize their efforts in
promoting healthy eating the Half Your Plate initiative. After 15 years of growth, City Wide Produce is excited to move into its brand-new, 16,000 sq. ft. state-of-the-art warehouse. Designed and built by Orion Construction, every detail was carefully planned by Gopal and Fazleen to create a facility that will support the company’s next phase of expansion.
2007- The Beginning: A Small Retail Store In Vancouver
2010- The Start of City Wide Produce
2014- Current Warehouse
2015- Introducing Temperature-Controlled Coolers
2016- Joining the BCPMA
2018- CanadaGAP Certified: A Commitment to Food Safety
2018- Debut at the CPMA Convention and Trade Show
2020- Expanding the Fleet for Fresh & Reliable Delivery
2022- Investing in Sustainability with a CNG Truck
2023- Leadership & Recognition Gopal Joins the BCPMA Board of Directors
2023- Best Employer Award
2023- Finalist for Business Excellence Award (1-10 Employee Category)
2024- Finalist for Business Excellence Award (11-20 Employee Category)
2024- CPMA Trade Show and Fresh Health Award
2025- New Warehouse A New Era: Moving into a State-of-the-Art Warehouse
“That first little grocery store we owned in 2007 was our education. We learned how passionate we are about fresh produce!”
- Owners Gopal and Fazleen

City Wide Produce
In the Community!
Read up on our latest news and partnerships with organisations around the Lower Mainland
BC Chefs Association Dinner
Gopal & Fazleen in HONK KONG at ASIA FRUIT LOGISTICA
Shipment Update: We’re Back in Nogales!
Washington Watermelons:
Exploring the Delightful Differences of Stone Fruits
City Wide Produce: Your Trusted Partner in Fresh Produce Excellence
BCPMA Golf Tournament
Mona’s Avocado & Corn Salad
99th Canadian Produce Marketing Association Convention & Trade Show
The
FAQS.
Yes, we worked diligently to earn our CanadaGAP certification in 2018, demonstrating our serious
commitment to food safety. This achievement reflects our dedication to providing clients with produce
that is fresh, meets the global standards for safe food, and of the highest quality.
City Wide Produce offers a reliable supply chain, rigorous Food Safety program and a state-of-the-art
facility currently under construction. Our solution-driven team is committed to providing fresh,
high-quality produce, while ensuring food safety and delivering exceptional customer service. We are also
equipped to scale our services to meet the needs of a wide range of customers.
City Wide Produce delivers fresh, high-quality produce across the Lower Mainland and throughout
Western Canada, including British Columbia, Alberta, and Manitoba.
This certification indicates that the operation has an audited and approved system of procedures designed
to minimize the risk of product contamination. This is a globally recognized GFSI program, and
businesses that pass the audit are certified under a program fully recognized by the Canadian government.
We proudly source our produce globally! We source from growers in North America, Asia and South
America. We are continually expanding our offering and sourcing great produce from new regions.
City Wide Produce offers a wide variety of fresh fruits and vegetables. We have developed strong
programs around our “Big 5” produce items: broccoli, ginger, avocado, oranges, and onions. The selection
continues to grow, spanning from apples to zucchinis – and everything in between. Check out the full list
here!