Harness The Power of Fresh with Half Your Plate!

Half Your Plate is a transformative approach to nutrition that centers on fresh produce. In a world where dietary choices can be overwhelming, the Half Your Plate initiative offers a refreshing simplicity: just fill half your plate with fruits and vegetables at every meal and snack. This concept isn’t just a dietary recommendation; it’s a pathway to enhancing your health and vitality with the natural goodness of fresh produce.

What is Half Your Plate?

Launched in 2015, Half Your Plate is an educational program created by the Canadian Produce Marketing Association (CPMA). The CPMA is a key player in the fresh produce industry, dedicated to fostering the trade of fresh fruits and vegetables in Canada. The Half Your Plate initiative is at the heart of its mission to educate Canadians about the benefits of fresh produce and to inspire healthier eating habits across the nation.

The Mission

Half Your Plate aims to enlighten Canadians of all ages on the significance of consuming fresh produce. The core message is simple yet impactful: fill half your plate with fruits and vegetables at every meal and snack. This straightforward approach is designed to help improve the health and well-being of individuals and families across the country.

Resources at Your Fingertips

To make this journey towards healthier eating as easy and enjoyable as possible, Half Your Plate offers a plethora of resources, including:

  • Delicious Recipes: Discover new ways to incorporate fruits and vegetables into your meals and snacks.
  • Engaging Blogs and Videos: Get inspired and informed with content that makes healthy eating fun and accessible.
  • Fruit and Veggie Infographics: Learn how to shop smart, reduce waste, and make the most of your produce.
  • Fact Sheets: Gain insights into the health benefits of various fruits and vegetables, along with tips on selection, storage, and preparation.
  • #Fresh$20 Campaign: Explore the variety of produce you can enjoy for just $20.
  • Freggie Children’s Program: A special initiative designed to encourage children to eat more fruits and vegetables for better health.

A Collaborative Effort

The success of Half Your Plate is a testament to the power of collaboration. Alongside CPMA, respected organizations like the Heart and Stroke Foundation, the Canadian Public Health Association, and the Canadian Cancer Society are staunch supporters of this campaign. These partnerships underscore the collective commitment to enhancing fruit and vegetable consumption in Canada, contributing to a healthier future for all.

Join the Movement!

Whether you’re a health professional seeking educational materials, a teacher looking to introduce healthier eating habits to your students, or simply someone aiming to improve your own diet, Half Your Plate has something for everyone. Together, we can make a meaningful difference in our health and the well-being of our communities.

To learn more and access further resources at Half Your Plate. Let’s embrace the power of freshness and make every meal a step towards better health!

At City Wide Produce, we’re proud to support and promote the Half Your Plate initiative. By choosing fresh fruits and vegetables, you’re not only nurturing your body but also contributing to a vibrant, healthier community. So why wait? Start filling half your plate with nature’s best offerings today and experience the transformation in your health and life!

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