For over a decade, City Wide Produce has been a proud produce wholesaler and distributor based in Surrey, British Columbia. As we’ve expanded to better serve our clients, our commitment to exceptional produce quality and strong, lasting relationships remains at the heart of what we do. This passion for fresh, high-quality produce inspired founders Gopal and Fazleen to start a grocery store in Vancouver, which led to City Wide Produce. Discover more about our ‘roots’ and milestones in the City Wide Produce timeline.
You Grow, We Grow
The Team
Our team at City Wide Produce is made up of people who are passionate about fresh produce and building lasting relationships in the community. We’re focused on quality and care.
Meet The Founders
Meet
Gopal Gupta
Co-Founder and CEO
Gopal has been instrumental in the company’s growth and success since 2010. His responsibilities include team management, sourcing and selling quality produce, and driving City Wide’s expansion throughout Western Canada.
Meet
Fazleen Khan-Gupta
Co-Founder and Operations Director
Fazleen focuses on streamlining operations and systemizing processes at City Wide Produce. Her role ensures continued growth and outstanding service for all our clients.
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2007
Before City Wide was even an idea, owners and newlyweds Gopal and Fazleen were ready to explore a new passion for produce. At 21 they purchased a small grocery store on Fraser Street in Vancouver. They learned so much about the industry and their new passion transformed into a love for produce. This was the key factor in validating their desire to continue providing fresh produce to their clients!
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2008
Business was growing! Gopal and Fazleen were becoming known for their friendly and warm customer service. Soon, they saw an opportunity to begin supplying more restaurants, expanding their service to the rest of the lower mainland.
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2009
Gopal and Fazleen made the decision to sell their retail store to explore different avenues within the produce industry. Gopal began working with a wholesaler in order to continue supplying local grocery stores with produce. The wholesale space needed more passion for produce and with his past customers reaching out, he began to see an exciting new opportunity in the wholesale space. This planted a seed and Gopal and Fazleen decided to create their own produce wholesale company!
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2010
City Wide Produce was born! Word got around that Gopal and Fazleen were in the wholesale space, and past and new clients alike began reaching out to work with their new company, City Wide Produce. City Wide was created to support grocers, food processors and services, and wholesalers in the best way possible, and it really took off!
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2011
City Wide was growing in clients, in team members, and needed a warehouse! Moving into their first warehouse enabled them to partner with even more growers across North America, and carry new produce for their buyers.
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2012
Time for another move! They were at capacity in their current warehouse, and business was booming. City Wide moved into a larger space to continue to better service their clients.
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2014
Business kept getting busier as City Wide started carrying an even wider variety of produce! They moved into a larger warehouse to accommodate the importing of wet vegetables and a variety of other fresh produce to better serve their buyers across Western Canada. They also acquired over a dozen new field vegetables for distribution, partnering with finest growers across North America to ensure their produce is top quality, every time.
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2018
City Wide expanded even further with a larger team, and together they obtained the Canada GAP Food Safety Certification. This certified training ensures that every product going out from City Wide Produce is treated with care, safety, and expert handling from every member of the team, including Gopal and Fazleen’s little ones!
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2020
City Wide Produce continues to grow in client relationships and quality produce. They now have two-temperature-controlled coolers to keep produce fresh, dry storage for root crop and refrigerated trucks for the best transportation of their produce. The City Wide team has grown with members that are deeply committed to providing friendly service and support for clients. We continue to grow with you!
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Today
Today, City Wide is growing with our valued clients across Western Canada. We are proud to invest in our community through fundraisers, charity events, and produce education. We are active members of the BCPMA, CPMA, PMA and regularly attend their yearly conventions and tradeshows. Grow with us today! “That first little grocery store we owned in 2007 was our education. It taught us how passionate we are about fresh produce and how to best service our clients!” - Owners, F&G
“That first little grocery store we owned in 2007 was our education. We learned how passionate we are about fresh produce!”
- Owners Gopal and Fazleen
City Wide Produce
In the Community!
Read up on our latest news and partnerships with organisations around the Lower Mainland
Gopal & Fazleen in HONK KONG at ASIA FRUIT LOGISTICA
Shipment Update: We’re Back in Nogales!
Washington Watermelons:
Exploring the Delightful Differences of Stone Fruits
City Wide Produce: Your Trusted Partner in Fresh Produce Excellence
BCPMA Golf Tournament
Mona’s Avocado & Corn Salad
99th Canadian Produce Marketing Association Convention & Trade Show
International Woman’s day
The
FAQS.
Yes, we worked diligently to earn our CanadaGAP certification in 2018, demonstrating our serious
commitment to food safety. This achievement reflects our dedication to providing clients with produce
that is fresh, meets the global standards for safe food, and of the highest quality.
City Wide Produce offers a reliable supply chain, rigorous Food Safety program and a state-of-the-art
facility currently under construction. Our solution-driven team is committed to providing fresh,
high-quality produce, while ensuring food safety and delivering exceptional customer service. We are also
equipped to scale our services to meet the needs of a wide range of customers.
City Wide Produce delivers fresh, high-quality produce across the Lower Mainland and throughout
Western Canada, including British Columbia, Alberta, and Manitoba.
This certification indicates that the operation has an audited and approved system of procedures designed
to minimize the risk of product contamination. This is a globally recognized GFSI program, and
businesses that pass the audit are certified under a program fully recognized by the Canadian government.
We proudly source our produce globally! We source from growers in North America, Asia and South
America. We are continually expanding our offering and sourcing great produce from new regions.
City Wide Produce offers a wide variety of fresh fruits and vegetables. We have developed strong
programs around our “Big 5” produce items: broccoli, ginger, avocado, oranges, and onions. The selection
continues to grow, spanning from apples to zucchinis – and everything in between. Check out the full list
here!