About Us

City Wide Produce Slogan

You Grow, We Grow

For over a decade, City Wide Produce has been a proud produce wholesaler and distributor based in Surrey, British Columbia. As we’ve expanded to better serve our clients, our commitment to exceptional produce quality and strong, lasting relationships remains at the heart of what we do. This passion for fresh, high-quality produce inspired founders Gopal and Fazleen to start a grocery store in Vancouver, which led to City Wide Produce. Discover more about our ‘roots’ and milestones in the City Wide Produce timeline.

The Team

City Wide Team Photo

Our team at City Wide Produce is made up of people who are passionate about fresh produce and building lasting relationships in the community. We’re focused on quality and care.

Meet The Founders

Meet

Gopal Gupta

Co-Founder and CEO

Gopal has been instrumental in the company’s growth and success since 2010. His responsibilities include team management, sourcing and selling quality produce, and driving City Wide’s expansion throughout Western Canada.

City Wide Produce Lead Gopal Gupta
Fazleen Khan- Gupta - Project Lead

Meet

Fazleen Khan-Gupta

Co-Founder and Operations Director

Fazleen focuses on streamlining operations and systemizing processes at City Wide Produce. Her role ensures continued growth and outstanding service for all our clients.

Meet

Kirk Coolen

Produce Buyer/Procurement

As Lead Buyer at City Wide Produce, Kirk specializes in sourcing and supplying top-quality fresh fruits and vegetables. With a passion for the fast-paced produce industry, he thrives on the challenge of securing the best products for customers while building strong relationships with suppliers and partners.

Kirk Coolen

Meet

Mona Zamani

Sales & Business Development

Bringing nearly a decade of experience in the produce industry, Mona is dedicated to understanding customer needs and delivering seamless service from order to delivery. She finds fulfillment in helping customers make informed choices and is driven by the opportunity to make a meaningful impact in their businesses.

Meet

Janet Wang

Office Administrator

Janet has been an essential part of City Wide Produce since 2020. She oversees accounts receivable and payable while ensuring compliance with food safety certifications. With a keen eye for detail and a commitment to quality, she plays a key role in upholding the company’s high standards. Janet values the strong culture at City Wide, where teamwork and a shared commitment to food safety drive success.

Janet Wang, Office Administrator for City Wide Produce Distributor
I have worked as a Sales Account Manager at City Wide Produce since 2022. I’m responsible for implementing a strategic sales plan that expands the company’s customer base and ensures its strong presence in the produce market. As a B2B professional, I guarantee customer satisfaction by understanding their buying pattern and pain points and providing customized buying experiences.

Meet

Raman Singh

Sales Account Manager

Raman has been a Sales Account Manager at City Wide Produce since 2022. He is responsible for implementing strategic sales plans, expanding the company’s customer base, and ensuring a strong presence in the produce market. He thrives on building lasting relationships with clients and enjoys the challenge of finding tailored solutions that meet their unique needs.

  • grocer

    2007- The Beginning: A Small Retail Store In Vancouver

    The passion for produce began in 2007 when Gopal and Fazleen purchased a small grocery store on Fraser Street in Vancouver. Through hands-on experience, they developed an understanding of the industry and discovered a passion for produce. This was the key factor in validating their desire to continue providing fresh produce to their clients!

  • produce distributor

    2010- The Start of City Wide Produce

    Gopal’s friendly and warm customer service played a huge part in why City Wide Produce started! After selling their retail store, he continued supplying fresh produce to the food service industry. As word got out, they began expanding into wholesale throughout the Lower Mainland, and City Wide Produce was born! Later that year, they partnered with top North American suppliers and imported their first shipment of produce.

  • onion wholesaler

    2014- Current Warehouse

    As City Wide continued to grow, expanded its warehouse space to accommodate increasing demand. This facility became City Wide’s home for the next 11 years. This will become City Wide’s home for the next 11 years

  • You grow we grow fresh produce

    2015- Introducing Temperature-Controlled Coolers

    As the business grew, City Wide started carrying an even wider variety of produce! They built a temperature-monitored cooler to accommodate the importing of wet vegetables and a variety of other fresh produce to better serve their buyers across Western Canada. They also acquired over a dozen new field vegetables for distribution, partnering with finest growers across North America to ensure their produce is top quality, every time.

  • 2016- Joining the BCPMA

    City Wide Produce proudly joined the British Columbia Produce Marketing Association (BCPMA), further solidifying its industry presence.

  • Gopal City wide family

    2018- CanadaGAP Certified: A Commitment to Food Safety

    As market experts and trailblazers in the industry, their need to uphold high standards of food safety was a priority for City Wide. They worked diligently and obtained a GFSI (Global Food Safety Initiative) recognized, CanadaGAP Food Safety Certification. This certified training ensures food safety from the farms, through logistics to our customers. Recognized for maintaining a meticulously clean warehouse, customers are confident that produce going out from City Wide Produce is treated with care, safety, and expert handling!

  • 2018- Debut at the CPMA Convention and Trade Show

    City Wide Produce showcased its expertise on a national stage at the Canadian Produce Marketing Association (CPMA) Convention & Trade Show. The event highlighted City Wide’s strong supplier relationships, market insights, and commitment to helping businesses in Western Canada thrive through customized solutions and reliable service.

  • You grow we grow fresh produce

    2020- Expanding the Fleet for Fresh & Reliable Delivery

    City Wide Produce continues to grow in client relationships and quality produce. They now have two-temperature-controlled coolers to keep produce fresh, dry storage for root crop and refrigerated trucks for the best transportation of their produce. The City Wide team has grown with members that are deeply committed to providing friendly service and support for clients. We continue to grow with you!

  • 2022- Investing in Sustainability with a CNG Truck

    City Wide Produce became an industry leader in sustainability by purchasing the first Compressed Natural Gas (CNG) Tandem 10 Tonne Reefer Truck. This eco-friendly investment aligns with our mission of healthy eating and healthy earth. Taking strides to help reduce emissions and create a healthier breathing environment with each small, yet big contribution.

  • 2023- Leadership & Recognition Gopal Joins the BCPMA Board of Directors

    Now giving back to the produce community, Gopal takes the next step into leadership and joins the BCPMA board of directors. Here he is able to closely work with peers and find ways to increase engagement, create partnerships, and of course promote Half Your Plate to eat more fruits and vegetables!

  • 2023- Best Employer Award

    Janet was honored to receive this prestigious recognition from WorkBC.

  • 2023- Finalist for Business Excellence Award (1-10 Employee Category)

  • 2024- Finalist for Business Excellence Award (11-20 Employee Category)

  • City Wide Produce - Surrey BC

    2024- CPMA Trade Show and Fresh Health Award

    As 2nd time exhibitor at the CPMA Trade Show in Vancouver since 2018, Gopal was honoured to be selected as a Panelist for the Health Symposium. Later City Wide Produce was also honoured with the Fresh Health Award to recognize their efforts in promoting healthy eating the Half Your Plate initiative.

  • We love produce

    2025- New Warehouse A New Era: Moving into a State-of-the-Art Warehouse

    After 15 years of growth, City Wide Produce is excited to move into its brand-new, 16,000 sq. ft. state-of-the-art warehouse. Designed and built by Orion Construction, every detail was carefully planned by Gopal and Fazleen to create a facility that will support the company’s next phase of expansion.

  • 2007
  • 2010
  • 2014
  • 2015
  • 2016
  • 2018
  • 2018
  • 2020
  • 2022
  • 2023
  • 2023
  • 2024
  • 2024
  • 2025

“That first little grocery store we owned in 2007 was our education. We learned how passionate we are about fresh produce!”

- Owners Gopal and Fazleen

City Wide Produce Slogan

City Wide Produce

In the Community!

Read up on our latest news and partnerships with organisations around the Lower Mainland

The

FAQS.

Im a

Buyer

Our

Produce

×

Hello!

Click one of our representatives below to chat on WhatsApp or send us an email to info@citywideproduce.com

×