Before City Wide was even an idea, owners and newlyweds Gopal and Fazleen were ready to explore a new passion for produce. At 21 they purchased a small grocery store on Fraser Street in Vancouver. They learned so much about the industry and their new passion transformed into a love for produce. This was the key factor in validating their desire to continue providing fresh produce to their clients!
Business was growing! Gopal and Fazleen were becoming known for their friendly and warm customer service. Soon, they saw an opportunity to begin supplying more restaurants, expanding their service to the rest of the lower mainland.
Gopal and Fazleen made the decision to sell their retail store to explore different avenues within the produce industry. Gopal began working with a wholesaler in order to continue supplying local grocery stores with produce. The wholesale space needed more passion for produce and with his past customers reaching out, he began to see an exciting new opportunity in the wholesale space. This planted a seed and Gopal and Fazleen decided to create their own produce wholesale company!
City Wide Produce was born! Word got around that Gopal and Fazleen were in the wholesale space, and past and new clients alike began reaching out to work with their new company, City Wide Produce. City Wide was created to support grocers, food processors and services, and wholesalers in the best way possible, and it really took off!
City Wide was growing in clients, in team members, and needed a warehouse! Moving into their first warehouse enabled them to partner with even more growers across North America, and carry new produce for their buyers.
Time for another move! They were at capacity in their current warehouse, and business was booming. City Wide moved into a larger space to continue to better service their clients.
Business kept getting busier as City Wide started carrying an even wider variety of produce! They moved into a larger warehouse to accommodate the importing of wet vegetables and a variety of other fresh produce to better serve their buyers across Western Canada. They also acquired over a dozen new field vegetables for distribution, partnering with finest growers across North America to ensure their produce is top quality, every time.
City Wide expanded even further with a larger team, and together they obtained the Canada GAP Food Safety Certification. This certified training ensures that every product going out from City Wide Produce is treated with care, safety, and expert handling from every member of the team, including Gopal and Fazleen’s little ones!
City Wide Produce continues to grow in client relationships and quality produce. They now have two-temperature-controlled coolers to keep produce fresh, dry storage for root crop and refrigerated trucks for the best transportation of their produce. The City Wide team has grown with members that are deeply committed to providing friendly service and support for clients. We continue to grow with you!
Today, City Wide is growing with our valued clients across Western Canada. We are proud to invest in our community through fundraisers, charity events, and produce education. We are active members of the BCPMA, CPMA, PMA and regularly attend their yearly conventions and tradeshows. Grow with us today! “That first little grocery store we owned in 2007 was our education. It taught us how passionate we are about fresh produce and how to best service our clients!” - Owners, F&G