The passion for produce began in 2007 when Gopal and Fazleen purchased a small grocery store on Fraser Street in Vancouver. Through hands-on experience, they developed an understanding of the industry and discovered a passion for produce. This was the key factor in validating their desire to continue providing fresh produce to their clients!

Gopal’s friendly and warm customer service played a huge part in why City Wide Produce started! After selling their retail store, he continued supplying fresh produce to the food service industry. As word got out, they began expanding into wholesale throughout the Lower Mainland, and City Wide Produce was born! Later that year, they partnered with top North American suppliers and imported their first shipment of produce.

As City Wide continued to grow, expanded its warehouse space to accommodate increasing demand. This facility became City Wide’s home for the next 11 years. This will become City Wide’s home for the next 11 years

As the business grew, City Wide started carrying an even wider variety of produce! They built a temperature-monitored cooler to accommodate the importing of wet vegetables and a variety of other fresh produce to better serve their buyers across Western Canada. They also acquired over a dozen new field vegetables for distribution, partnering with finest growers across North America to ensure their produce is top quality, every time.

City Wide Produce proudly joined the British Columbia Produce Marketing Association (BCPMA), further solidifying its industry presence.

As market experts and trailblazers in the industry, their need to uphold high standards of food safety was a priority for City Wide. They worked diligently and obtained a GFSI (Global Food Safety Initiative) recognized, CanadaGAP Food Safety Certification. This certified training ensures food safety from the farms, through logistics to our customers. Recognized for maintaining a meticulously clean warehouse, customers are confident that produce going out from City Wide Produce is treated with care, safety, and expert handling!

City Wide Produce showcased its expertise on a national stage at the Canadian Produce Marketing Association (CPMA) Convention & Trade Show. The event highlighted City Wide’s strong supplier relationships, market insights, and commitment to helping businesses in Western Canada thrive through customized solutions and reliable service.

City Wide Produce continues to grow in client relationships and quality produce. They now have two-temperature-controlled coolers to keep produce fresh, dry storage for root crop and refrigerated trucks for the best transportation of their produce. The City Wide team has grown with members that are deeply committed to providing friendly service and support for clients. We continue to grow with you!

City Wide Produce became an industry leader in sustainability by purchasing the first Compressed Natural Gas (CNG) Tandem 10 Tonne Reefer Truck. This eco-friendly investment aligns with our mission of healthy eating and healthy earth. Taking strides to help reduce emissions and create a healthier breathing environment with each small, yet big contribution.

Now giving back to the produce community, Gopal takes the next step into leadership and joins the BCPMA board of directors. Here he is able to closely work with peers and find ways to increase engagement, create partnerships, and of course promote Half Your Plate to eat more fruits and vegetables!

Janet was honored to receive this prestigious recognition from WorkBC.

As 2nd time exhibitor at the CPMA Trade Show in Vancouver since 2018, Gopal was honoured to be selected as a Panelist for the Health Symposium. Later City Wide Produce was also honoured with the Fresh Health Award to recognize their efforts in promoting healthy eating the Half Your Plate initiative.

After 15 years of growth, City Wide Produce is excited to move into its brand-new, 16,000 sq. ft. state-of-the-art warehouse. Designed and built by Orion Construction, every detail was carefully planned by Gopal and Fazleen to create a facility that will support the company’s next phase of expansion.